You are the alchemist, the wizard and the prodigy.
You conjure up enchanted, mystic and enthralling images of what the brand can deliver to the consumer, the audience and the world.
It doesn’t matter which industry you play in – you have the imagination to see what your products can achieve is visionary.
You have the creativity, imagination and a freethinking spirit, plus a liberated mix of sophistication, complexity and simplicity. Your keen eye is able to articulate an attainable aspiration that helps people to see the possibilities of their best self.
As your brand’s alchemist you embody and reflect back the potency of the dreams within the souls and minds of your audience.
Think on it.
(Please note the Firebrand DNA archetypes are meant to be unpretentious whilst at the same time inspiring and emboldening your calling. However they come with a caveat. Hold onto them lightly and don’t let them become a source of pride lest they turn into caricatures and hollow stereotypes. You have been warned :-)
