You are the magnum opus, the epitome of classic, unbound by time, fads or trends.
You’re not about passing mania and fleeting sensations. Instead you invest in values and things that last.
You’re timeless yet always on time – knowing where the global, local and online sentiment is at and delivering at the right time.
You undergird your timelessness with consistence, a strong future forward strong vision and staying power.
You strongly believe that there’s nothing new under the sun. Which is why you humbly look to those who’ve gone before you for wisdom.
You draw your brand inspiration and motivation from the greats – those on whose shoulders we stand - to spark your ideas, concepts and mood boards.
You craft with relevancy – taking archetypal, classic masterpieces and meshing them with the future to make your offering highly relatable and significant.
This creates a layered timelessness in everything you do – products, services, offerings - that don’t fade with age – instead they evolve and improve with time.
Think on it.
(Please note the Firebrand DNA archetypes are meant to be unpretentious whilst at the same time inspiring and emboldening your calling. However they come with a caveat. Hold onto them lightly and don’t let them become a source of pride lest they turn into caricatures and hollow stereotypes. You have been warned :-)
