_ The Art of Transformation _

Our Transformative Ethos

Our unique approach to creating brand magic and transformative marketing is aimed at always leaving an emotional impact with the target audience that results in longterm sales and loyalty.

We create inclusive, fresh and sustainable brand and marketing strategies and communications campaigns designed to give businesses an appealing identity and competitive advantage to propel you towards business growth.

We've worked with numerous corporate companies and individual clients to create and promote unique brand identities and marketing executions that have had meaningful and deep influence and made consumers fall in love with the brand. Our end goal is to help our clients to become icons in their industries with a brand identity that truly stands out and makes a significant and positive difference, now and into the future.

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ABOUT NEVA READ, FOUNDER

Neva is a renowned senior strategist, consultant and advisor to Fortune 500 companies on how to build impactful marketing strategies and manage strong, global brands in our hyper connected and fast-paced world.

She is also the founder and CEO of The Artful Brand and The Brand Ninja companies, and has over more than 20 years of C-Suite public relations, marketing and branding experience. Neva is experienced in engaging and advising clients at all management levels from startup CEOs to business owners and C-suite leaders and functional staff across multiple industries and diverse cultures. She’s worked across Asia Pacific, US, Europe and Africa – liaising and managing public relations, marketing and branding for clients across Singapore, Japan, Australia, Vietnam, Indonesia, Kenya, the UK and extensively in the US.

Her client list includes Google Asia Pacific, Unilever, Shiseido, Model Shape, UOB Bank Singapore, Toyota, Lexus, The Commonwealth Bank, Nestle, McDonalds, Nikon, Sydney Opera House, Clinique, Elizabeth Arden, Budweiser, Lion Nathan, Alex Perry Fashion, etc.

She is a highly accomplished marketer, and her campaigns and teams have won numerous awards including the world famous MIDAS Awards, the Interactive Media Awards for Outstanding Achievement Award and Smarties Awards. She led the team that developed Australia’s Commbank’s Kaching and Property Guide apps, which won Silver Lion Awards at Cannes, and top honours at the AIMIA Awards, claiming the best of the best category.

She’s written for several publications including the Sydney Morning Herald and The Guardian UK as well as directed 3 documentary films, two of which played across cinemas in Australia. She also gives back with free marketing consulting for start-ups and NGOs. Neva is a prolific marketing and brand writer and her specialties include: Marketing Strategy, Brand Development and Strategy, Digital Transformation and Disruption, Innovation, Branding & Marketing, Personal Brand Coaching and Marketing Consulting.

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ABOUT SARA KANGAI, STRATEGIST

Sara Kangai has built digital brands from the ground up with a strong focus on Gen X and Gen Y women based in Africa, the USA and Australia, providing content curation, communications strategy, production, and digital distribution services.

After a stint working in process management for IBM, Kangai went on to run the Marketing and Retail division for one of Africa’s largest beauty distributors, helping to locally launch and grow the footprint for brands such as Estée Lauder, Clinique, Clarins, Fashion Fair, Black|Up, Elizabeth Arden, Essie Professional, Nimue, etc. She also managed brand communications for MAC Cosmetics, Cartier, Paco Rabanne, Burberry, Nina Ricci, YSL, Giorgio Armani, Cacharel, Diesel, Tom Ford, etc in the African market.

Concurrently, she set up Kenya's first YouTube channel dedicated solely to makeup and beauty tips, tricks and tutorials for women of colour. It became one of the top 10 channels in Africa, with over 100,000 subscribers and 7,000,000 views - winning her YouTube awards and numerous accolades across the continent.

Working with international clients as a woman of colour also gave her insight into the intersectionality of diversity and she also counsels clients on how to embrace conscious inclusion in their leadership, hiring, branding and marketing.

Her innate ability to perceive trends and deliver cut through ideas that resonate with clients has resulted in a demand for her services, strategies and insights. She uses her extensive international experience and insights to help clients translate customer experiences into actionable strategies, creating continual, transformative marketing solutions.