In this digital, social and mobile age, consumers are moving away from traditional media, brands and experiences. They want fresh stories, heartfelt thinking, smart design and ethical leadership in the brands they choose to buy and interact with. Brands - personal and business - need to employ these core values in order to attract the buyers they want and deliver marketing ROI.
We are uniquely qualified to take your brand and marketing strategy to the next level and build the program, and the approach that your business requires, connecting you with your audiences and generate measurable results by delivering a marketing that converts, that aligns with your target audience and aligns to your overall business objectives. We also have an amazing team of social media gurus, content writers, designers and developers on hand to help execute the strategies we develop.
our PHILOSOPHY AND APPROACH
Artful Substantiation: a discovery of what you have to offer, your products and services, its sustainability, profitability and viability.
Artful Discovery: working with you to design your unique, aspirational and transformative offering and purpose, no matter whether it’s a product, platform or service.
Artful Storytelling: the creation of a captivating and inspiring brand story.
Artful Scaling: the positioning of your message to tap into every opportunity available to get your story and offering to the world.
Artful Commercialisation: a deep dive into your brand idea and concept to determine how best to get it into the market and monetise it based on your individual circumstances, your target audience needs, your business capabilities and the larger competitive environment.
Artful Propositions: the creation of your unique value statement that captures why customers will believe your claims about what you’re offering them.
Artful Brand Design: brining to life the visual language that will form the best first impression of your brand - from your logo, to your photography, imagery, design, website, eCommerce offering and your social media.
Artful and Strategic Messaging Channels: the development of your website, social media channels, digital campaigns and offline marketing to bring your message to life.