If the last few years have taught us anything, it’s that the world sorely needs outcomes focused on enabling society-wide health, food, financial, life and even mental security. Outcomes designed with a longterm, endurance perspective. We need to leverage accelerating technologies and thinking that transforms communities, businesses and our future, using wisdom that is invested in each other, our world and the truth.

We need thinking that is unreasonable, uncompromising, unfettered, unconventional, radical. That’s what The Artful Brand is all about.

The Artful Brand is shifting the narrative on branding design and reputation management — how we show up in life. With intention, breakthrough wisdom, endurance, compassion, purpose and strategy. We’re about helping business owners and public personas design radically different brands that help the world evolve with breakthroughs that impact the future while still resulting in excellence, honesty, generosity, accountability, uprightness, shared wisdom and integrity, extending their reach and influence.

‘We won’t rest until all brands are radically artful.’

Truly transformative marketing requires change at a systemic level. To compete in our rapidly changing world, brands must commit to marketing and brand strategies that foster greater acceptance, freedom, sustainability and equality. While delivering results, relevance and revenue. And leaders within brands must commit to the hard work of building – and rebuilding – relationships with ALL of their respective consumers every day regardless of skin colour, race, background or faith. When expertly harnessed and strategically applied, transformative marketing can be groundbreaking.

The Artful Brand’s mission is to empower and encourage brands to be intrinsically artful with a radical mission to make a difference in the world around us and scale their purpose, strategies, products, services, messaging and marketing to that end. We combine the best of marketing intelligence and social cognition and wisdom to power transformative, inclusive and evocative messaging, branding and possibilities for brands, organisations and society.

Ambitious much? We can do it, we are doing it and we shall continue to do it!

So whether you’re a growing start up, an established business, a household brand, SME or a business entrepreneur, this is the wisdom you need to help realise your future beyond mere success and nurture a world where we truly care for the artful, mindful transformation of the world around us.

The Artful Brand offers consulting, thinking and insights to ignite your thinking and perhaps even blow your mind - with the goal of repositioning you and your business and brand for a grand slamming masterstroke.

The Artful Brand’s wisdom is gleaned from its founder’s extensive consulting background working with the world's top brands - Google, Shiseido, Unilever, Toyota, Lexus, Clinique and Nikon, etc - as well as leading CEOs, entertainers, entrepreneurs and disruptors to craft long lasting brand and reputational strategies.

The Artful Brand’s vision is to empower trail blazers to map out their artful design, manage their own reputation, and accelerate the world’s brand intelligence in order to create great legacies that impact the world for good.

What an artful brand looks like

1. EVER PERCEIVING

An Artful Brand is one that is able to wisely see, anticipate and deeply perceive the current climate and map it to a possible future and what it means for its offering and business. An Artful Brand is able to read and understand the ‘mood’ and capture learnings from the cultural and societal frameworks that surround it to develop the best concepts and designs to underpin its strong, disruptive positioning. An artful brand is able to also see well into the future to craft products, services and messages that resonate through time - before time and in time.

2. EVER RELEVANT

An Artful Brand is able to shake up and impact its category and beyond with powerful new thinking that delivers believability and genuine connections, reaching people where they’re at, with messaging, products and services that meet their core and unspoken needs - making it deeply relevant. It delivers meaning with intent, purpose, wisdom and strategy.

3. EVER IMPACTFUL

An Artful Brand is able to amplify its reach with campaigns, activations and content that leaves a long lasting impact in hearts and minds. It is unafraid to use fresh language, visuals, sensory nuances and concepts to deliver brand experiences that are out of this world, yet leave a sustainable, enriching and empowering footprint and an enduring, artful legacy.