You are the artist – with an inconic sense of style and an appreciation of quality.
You have a strong sense of self-possession; of whom you are and what you want to do. You exude confidence and a real belief and passion about what you’re doing.
You have the courage to be different, unique, and distinctive, and you’re unapologetic about it.
You embody a timeless look that is true to yourself.
Your personal style is matched to your age and ethos.
You have a natural affinity for putting looks together to suit you and have the insight to hire the best to help you achieve a quintessential finesse of your own.
You have the desire to stand out from the crowd, with an uncomplicated aesthetic flair.
You bring to life your own special emotive appeal everywhere you go, letting it permeate your surroundings, your office, your home and your lifestyle.
Your aesthetic is desirable to others, and you welcome people into its fold, creating longing that also produces belonging.
You weave talent, creativity, music, imagery and art into a highly desirable brand essence.
You create rich, interesting contexts and tapestries, designing a brand that is seminal for its offering, style, essence and presence, all which strongly become ingrained in people’s hearts and minds.
Think on it.
(Please note the Firebrand DNA archetypes are meant to be unpretentious whilst at the same time inspiring and emboldening your calling. However they come with a caveat. Hold onto them lightly and don’t let them become a source of pride lest they turn into caricatures and hollow stereotypes. You have been warned :-)
