You’re the griot, the poet, the story maker, the bard. You are the praise singer, the oracle, the soothsayer.
You hold the spoken, visual and written history of your brand in your hands.
Yours is to serve the brand and its audience by preserving its values, narratives, and traditions.
Your role is to tell and retell your brand’s story, to be the keeper of its chronicle, and its very lifeblood.
You have the ability to fashion your brand’s stories into a living reality and take the consumer on the journey with you.
Though you may not know the end of the story, you know which epoch your brand is in now. Allowing you to guide your audience and stakeholders safely from chapter to chapter.
Your brand stories excite audiences to believe in something bigger, bolder and uplifting.
You create characters, dialogue, images and moods. You explore meaning and the idealised values that are intrinsic to what’s best about modern culture and our human experience – because that’s what people deeply desire and long for.
You create an evocative mythology for others ... simply because you wish and hope for it for yourself.
Think on it.
(Please note the Firebrand DNA archetypes are meant to be unpretentious whilst at the same time inspiring and emboldening your calling. However they come with a caveat. Hold onto them lightly and don’t let them become a source of pride lest they turn into caricatures and hollow stereotypes. You have been warned :-)
