Brand Affinity with Shiseido

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CASESTUDY: DRIVING BRAND AFFINITY WITH SHISEIDO

In 2019, Shiseido launched its delicate skin program, available in Japan and across Asia, that includes gentle skincare and base makeup formulas for complexions that experience concerns due to environmental changes, stress, even the rhythms of daily life. 

With a goal of recruiting skincare consumers into the brand funnel, driving affinity and love, we led the strategic thinking to create the go to market framework, consumer insights, competitor research, key value proposition and functional messaging. 

This laddered into the creative concept, key visuals, paid media/ advertising campaign, social media content, activation ideas and influencer marketing. 

https://corp.shiseido.com/en/brands/d-program/

 
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