Disrupting the fashion industry with Model Shape
CASESTUDY: DISRUPTING THE FASHION INDUSTRY WITH MODELSHAPE
Model Shape is an LA based Modelling industry fitness startup and a revolutionary fitness coaching program that delivers industry standard measurements safely and quickly.
The start up is the brainchild of triple certified nutritionist and celebrated personal trainer to the stars, Jake Davis and Laura Wasilenkoff, global director and owner of League Models.
We led the brand and architecture development, developed the business case and end to end marketing strategy, planned and designed the website, created the brand language, messaging and content strategy plus provided ongoing senior leadership advice.
In under 12 months, the brand built a following of over 100K followers on Instagram and grew their business footprint exponentially, reaching the exact target market they had aimed at all along.
https://modelshape.com/