You are the disrupter, the design thinker, the forger of the new.
You thrive in the face of uncertainty while others freeze or flounder.
You understand that uncertainty is inevitable and offers a chance for you to grow.
Instead of trying to avoid it, you explore the possibilities, to discover how change will disrupt markets, and the risks and rewards of adapting to them.
You’re not reckless however; instead you intentionally embrace evolution and adaptation.
You look beyond the next best thing and focus on figuring out which tools will truly make you more competitive, and not merely more “cool”.
You seek to lead the pack by making long-term investments in mobile technology, data, science, machine learning and AI techniques – the tools of the future.
You don’t wait for things to become waiting perfect as this just gives a leg up to the less-risk-averse competition.
You understand that thoughtfully considered strategic bets based on expected business.
You take a start-experiment-learn-iterate route to breakthrough solutions instead of waiting for certainty before moving ahead.
You’re totally committed to fostering a genuinely creative culture within your brand and business.
You champion this belief when you hire new staff and in the boardroom as well.
You live for diversity, surrounding yourself with people from all backgrounds, ethnicities, cultures and life choices – because you understand that the tapestry you weave together will be stronger for it.
You have a tolerance for risk and you’re motivated by the potential to create new business value by embracing breakthrough technology.
(Inspired by 'Leading Through Digital Disruption' - Gartner.com)
Think on it.
(Please note the Firebrand DNA archetypes are meant to be unpretentious whilst at the same time inspiring and emboldening your calling. However they come with a caveat. Hold onto them lightly and don’t let them become a source of pride lest they turn into caricatures and hollow stereotypes. You have been warned :-)
