You are the cornerstone. The foundation and the bedrock of your brand. In ancient times, a cornerstone was used as the foundation and standard upon which a building was constructed.
Once in place, the rest of the building would conform to the angles and size of the cornerstone. If removed, the entire structure could collapse.
Similarly, you are the bedrock and the guiding principle that undergirds your brand.
To be the cornerstone demands that you are dependable, trustworthy and consistent in your leadership, your actions and your words.
You don't dream up castles in the air and make empty promises to woo the masses.
You are firmly entrenched in reality, in making a profit, in hard work and in creating a firm foundation for those who depend on you.
You are immoveable on the values and principles you believe in.
You are the backbone of your business and you honour all your commitments.
You hold yourself accountable for all your actions and expect your business, brand and teams to do the same.
You are committed to excellence and take pride in your attention to every detail about your brand and its evolution.
You are the resting place for those who are weary, the firm pillar for them to lean on, the base from where others can launch from.
You also know where your strength comes from - from the faith you hold dear, the family and friends you love deeply and the foundation of principles you depend on.
Think on it.
(Please note the Firebrand DNA archetypes are meant to be unpretentious whilst at the same time inspiring and emboldening your calling. However they come with a caveat. Hold onto them lightly and don’t let them become a source of pride lest they turn into caricatures and hollow stereotypes. You have been warned :-)
