You’re the diviner, the synthesizer and the spirit of your brand.
You are a trailblazing cultural force powered by eclecticism; for you have the ability to see how your brand will flow into new spaces, industries, sectors, lifestyles, characters and cultures.
You look for the gaps and spaces that exist in-between culture and spheres, creating a need and visualising how you can dominate by being first in market.
You create products and services with a holistic interpretation.
You look to disrupt and transform how people see the world.
You embrace and synthesise what has worked before and turn it into what’s contemporary and far thinking.
And finally, you have an instinctive understanding of how your taste, choices, style, brand and products speak for and to millions of people.
Think on it.
(Please note the Firebrand DNA archetypes are meant to be unpretentious whilst at the same time inspiring and emboldening your calling. However they come with a caveat. Hold onto them lightly and don’t let them become a source of pride lest they turn into caricatures and hollow stereotypes. You have been warned :-)
