FeatureD
the power of discernment
“Creativity can solve for problems of both information and misinformation, but the future is owned by people with (see through) discernment. See through discerners can see beyond the data and conditioning to come to truths that merge subjectively and objectively.”
Learning the ability to discern is different than communicating discernment. People don’t like “know it alls.” In fact, history has shown that people may hate you for understanding the truth and seeing it before others. Being ahead of your time can be a dangerous game. And such is life. Discern anyway. There is a remedy though for communicating discernment in the face of conflict — a long held truth that Stephen R. Covey taught: Seek first to understand, then to be understood.
Intelligence for LIFEPRENEURS and BRAND LEADERS
the lucid experience
‘The Blind See, Yet the Seeing are Blind’
The ‘LUCID’ philosophy is about shifting the narrative on how we and the brands we create show up in life. A paradigm pivot away from the prevailing ‘performance’ mindset to a deeply ‘perceptive’ perspective.
lucid insight
Use insight to interrogate your choices as a brand leader and an individual. See through yourself and your prevailing and or limiting self beliefs. Consciously choose to see all the factors inhibiting your growth and seek what matters to create true transformation.
lucid discernment
Properly discern what was happening in the world around you. See through to the needs in those around you, including your core audiences to deliver truly perceptive solutions. See through the noise and present truth to your audiences, fans, followers and most importantly yourself.
lucid foresight
Find grace, guidance, faith and inspiration to help clarify the way forward. Identify opportunities before others. See where real meaning and belonging lies.
"The sky is special."
"The ocean is like that too, and people's eyes."
She turned her head toward me and waited. I said, "The ocean and people's eyes are special too."
That's how I learned about eyes, sky, and ocean: the three special, deep, colored, see-through things.
- CYNTHIA KADOHATA
dive deep, see through, rise up
the LUCID experience
perceptive practices for self + brand leadership
Increase your discernment, creativity, strategic thinking and leadership to create a truly insightful brand and life
my philosophy
The future will be owned by those practicing lucid perception and discernment.
In the current age of misinformation, the leaders, professionals and business owners who will thrive are those who cultivate a ‘lucid’ mindset, exercising discernment, transparency and wisdom to genuinely identify the need around them, help more people, add more value and create better experiences for those they care for, love and serve.
The ‘Lucid’ philosophy is about using discernment and deep insight when making choices about your life, income, career, success and ultimately your destiny.
A ‘Lucid’ leader is transparent, fearless, intuitive, compassionate and discerning. They’re everyday people, mums and dads, business leaders, entertainers, influencers, champions, key opinion leaders, executives, professionals and professionals who are tired of the prevailing winds of fear, control and fakery. They want to walk their talk and live their ideals.
They want to cut through the BS. They’re eager to get rid of the counterfeit, the noise, self limiting beliefs and distractions robbing them of your destiny. They want to find clarity, meaning and intention in their calling. While creating a transparent, discerning, emotive and transformative future, business, brand and reputation with a perceptive strategy.
Look in, look up, look out … and only then will you walk on waters deep.
With much love and faith in you!
Neva x
THE LUCID DIFFERENCE
a truly seeing and seen life
‘When oceans rise … I will keep my eyes up above the waves (to the sky where my help comes from) … and my faith will be made stronger.’
You and I have the power to design the life we want to live. One that is steeped in truly seeing and being seen. One laden with insight, discernment and inspiration.
Yet you can’t create any kind of significant insight without clarity.
True clarity for the way ahead only comes from a place of discernment, where you can see (and walk) through the noise, the storms, the misdirection and the distraction of our current landscape and clearly map a way forward for your life, your passions and your brand. With insight and discernment you’ll be able to make smarter business decisions, build stronger ecosystems, and create new business models.
Harness the knowledge and years of experience gleaned by Neva Read, a leading brand futurist and a marketing, strategy and PR consultant to world brands like Google, Nikon, Lexus, Clinique and Shiseido to design your life, business, brand and legacy.
Kickstart your ‘Lucid’ journey with:
Eyes Wide In - Powerful Inspiration to Help Discern Your Destiny and Direction
The Lucid Brand Map - Detailed Steps and Insights to Help Build A Standout Brand
Lucid Skies - Daily Meditations and Actionable and Practical Strategies to Increase Your Faith, Insight and Discernment
Set Your Sails - How to Kick Start Your Hustle and Dream Brand
Sea Above, Sky Below - The building blocks of a future forward brand
Eye of The Storm - Navigate Crisis with Crucial Reputation Risk Management and Crisis Triage Insights
Everlasting Waves - How to Build Meaningful, Influential and Respected Legacies
The Lucid DNA Archetypes – the building blocks of a truly eyes wide open and discerning leader
lucid sparks
Mapping Your True North
Learn how to imprint your unique offering in your audience’s hearts and minds. Leading to a unique positioning and dynamic personalisation.
The Value of Your Reputation
Strategies to add value to those you lead and serve: and how you can future proof your reputation and your brand.
Slayage before Lip Service
How to make the most of being unpredictable to make your story and legacy all the more impressive when it’s fully realised and revealed.
THE ULTIMATE GOAL
see with eyes unclouded
The world has entered an age of misinformation at such a global, instant scale that it is hard to discern between what is truth and what isn’t.
Creative problem solving with bad data doesn’t solve problems — it creates more.
One could argue that historically we’ve never had more access to more accurate information.
This is also true.
Like the image of the duck-rabbit above, two truths can exist at the same time.
Issues are multidimensional.
Two realities can exist at the same time. We don’t have to dismiss one to justify the other. Times of complexity inherently represent myriad realities on the same timeline.
Reality is asynchronous perspectives.
However…
Most people forget to look at more reality than just one — their own.
Self-interested people only get so far when it comes to creating something bigger than themselves — family, community, work and other contributions.
Take the image the duck-rabbit, for example. One can argue that the illustrator drew a duck and then stop the argument there. Would that be true? Yes. But is there a rabbit? Yes. The discerning truth is that the drawing is both!
The discerning truth sees asynchronous perspectives.
Further, what happens when the data isn’t there? Not just data vs bad data, but no data at all?
What about a disruption, a professional anomaly or global pandemic?
What happens when “breaking news” is breaking all the rules of journalism (and breaking your sanity)?
What happens when your spouse or children want to know what to look forward to in the future when life is so uncertain?
Where’s the “good” data in realtime?
It’s not yet to be found.
“Yet” is where leadership lives.
The ability and skill to prepare and create what is yet to come, is discernment.
Thus, for leaders, entrepreneurs, creatives, businesspersons and individual decision-makers, the skill of discernment allows you to see more than one opportunity, more than one perspective and avoid the law of increasing opportunity costs.
the eyes, sea, sky experience is for …
FOR THE TRUTH SEEKER
You’re seeking a life-altering, world-changing, emotion-enhancing, sensory-stimulating passion and destiny, one that will vault you from the ordinary into the extraordinary. You want tangible, practical insights and tips on how to build a life worth living for. Ambsdr seeks to inspire your destiny and self fulfilment – by encouraging you to carve your own path and establish a great destiny and legacy.
FOR THE PUBLIC PERSONA
You’re a celebrated and/or public figure whose reputation and brand is equal to your survival, income, career and success. It takes blood, sweat and years to build a reputation, and sometimes seconds to lose it. Ambsdr will give you the wisdom, tools and insights to steer your brand and reputation in the right direction, manage crisis and ensure you don’t stray off course and lose your hard earned legacy and good name.
FOR THE TRAIL BLAZER
You’re a successful entrepreneur, business leader or innovator who’s looking for more - more meaning, more fulfilment, more purpose - a cause bigger than yourself – to truly embody what life looks like after success. Ambsdr seeks to inspire your self-fulfilment – by encouraging you to find your worth in what truly matters, giving you the best insights to establish a meaningful legacy and satisfaction that will endure beyond yourself.
FOR THE LEGACY WEAVER
You are the ambassador of your brand. The architect of your career, your success, and your reputation. You are the designer of your potential, your self-fulfilment, your growth, and your peak experiences. Only YOU can fulfil your inner desire “to become everything you are capable of becoming”. Increase your potential, expand your influence and plan your destiny with the best intelligence for your legacy now and into the future.
"through discernment, we recognize the good and find peace in the decisions we make, progressing ourselves to the future that awaits us."
- Christina Schneider
