You’re the paradox, the enigma and the contradiction.
You’re unpredictable and farseeing - forging concepts before they’re even in the cultural psyche.
You spend months creating your piece de resistance – whether it’s a new product, offering or brand.
You choose when to speak and reveal your plans very carefully.
Sometimes after a season of intense silence while you craft your strategy.
You then create a stage on which your unfolding drama plays out.
You unleash your arsenal in quick, strategic moves that astonish, pivoting everyone in their steps.
You make bold rushes and release new products and offerings in waves that crash the competition and silence the critics.
As your brand grow, so too does the suspense and excitement around it.
You use timing and rhythm to keep everyone on the edge of their seats.
Even your competition is intrigued, always on their toes, and looking behind them at fleeting shadows as you slowly steal the prize before them.
Think on it.
(Please note the Firebrand DNA archetypes are meant to be unpretentious whilst at the same time inspiring and emboldening your calling. However they come with a caveat. Hold onto them lightly and don’t let them become a source of pride lest they turn into caricatures and hollow stereotypes. You have been warned :-)
