You are the merchant.
You love the art of the sale.You lie awake at night keyed up with anticipation, envisioning ways to reach people with your brand and ideas.
You wake early and work hard to ensure your vision comes to life.
You’re inquisitive, seeking answers for both yourself and your audiences.
You’re cheerful and enthusiastic – genuinely bringing out the best on others - as you inspire them with what's possible.
You’re an amazing listener, empathetic to all who share their story with you.
You’re deeply perceptive – you study people diligently and have the ability to shrewdly read emotions, atmospheres and rooms.
You have a killer business instinct. Yet you have a delicate touch, knowing when to push and when to hold back.
You listen very carefully to the market and seize opportunities before anyone else has even envisioned them.
You explore new spaces, trends, products, business models and offerings, with a view to expand your brand aesthetic into the best matched sector.
You’re humble, patient and stoic – it’s not about the instant for you, but about the tenacious, long haul where you seek to create long lasting value for your audiences and consumers.
You’re not a one-person show. You’re collaborative, working well at both a cross function and cross team environment.
When it all distils away, you fundamentally deal in dreams as the broker of legacies.
Think on it.
(Please note the Firebrand DNA archetypes are meant to be unpretentious whilst at the same time inspiring and emboldening your calling. However they come with a caveat. Hold onto them lightly and don’t let them become a source of pride lest they turn into caricatures and hollow stereotypes. You have been warned :-)
