Mapping your brand, especially your personal one, means being in control of all the possible online properties that could fall under that brand umbrella.
This includes claiming your online identity - your own name URL, Facebook page, Instagram, etc.
It means investing in your own website especially if you’re an expert who depends on your online profile to generate an income. Having a branded URL means you can rank higher on Google search for your name and brand.
To keep scammers from profiting from your name and brand, register your URL in your name as well as well as any similar spellings.
Crucially, any shady or fake online content in your name can be pushed down if your sites dominate the top search results.
By owning your identity online, no one else will be able to - a very necessary step in protecting your brand.
