Search Engine Optimisation (SEO) is defined as a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.*
Having bad SEO makes it difficult for a websites to rank well in Google for search terms that would otherwise capture your potential customers, clients and audiences.
SEO is an untapped goldmine for brands. If your site isn’t SEO-friendly, you’re most likely leaving a lot of potential traffic and revenue on the table.
If you haven’t already, please consider a strategic SEO approach in order to help rank your website and its keywords higher on search.
How?
1. Engage a SEO expert
Having an expert set up your SEO is priceless as they can guide you content/keywords that will help you increase leads and sales and give you pointers on original content will result in higher search rankings driving traffic to your website. They’ll also make you aware of the ever changing SEO guidelines, META information and titles/subheadings for your website blogs and posts.
2. Optimize for rich answers
Your target keywords are still important but it’s also best to optimize for Rich Answers too. This means setting up a detailed blog post with key header questions and detailed answers about your brand, the different products and services you offer, etc. Then when coupled with the targeting keywords in your SEO set-up, this will help rank you higher for the target keywords queries in Google.
3. Cater to mobile usability
Websites are gauged by how they are optimized for mobile viewing and the satisfaction they provide to users about the search query. The guidelines are loosely divided into five ratings (from Fully Meets to Fails to Meet) – a website can fall between the assigned ratings if needed be.
By improving the mobile usability of your site as well as establishing yourself as an influence within your niche with great content, will lead to your site being tagged as valuable, driving more traffic and adding endless value to your business and brand.
*Source: Webopedia.com
