The most visible aspect of your brand is how it looks.
In our peak Instagram, Snapchat and Twitter multiverse, consumers expect and demand fantastic looking visual assets.
This means that no matter your product, industry or brand, your visual language needs to be stylishly designed; featuring modern and contemporary branding and elegant photography that creates a memorable first impression and an eye catching brand identity.
The brand colour palette should lead audiences to focus on the most essential, and defining components of your brand, product or service offering.
With your logo, be as creative as possible and add a dash of personality so people instantly see and remember the brand with just one glance.
This means a logo that’s largely well resolved with a pleasant sense of space, proportion, colour and form contrast.
The key to great brand visuals is remaining consistent, true and unswerving in how your brand is visually represented.
This may even mean having a brand bible – a guide to the colours, layouts and photography for your brand that all designers, artists and creative who ill reproduce your work on and offline will adhere to.
When it comes to great photography and videos, make sure everything you choose and commission helps the brand ooze professionalism, accessibility, personality and originality, setting it apart from the chaff.
How?
By investing in high quality design, photography and videos for your logo, website, look books, advertising campaigns and social media accounts.
AND
By hiring the best photographer, designer, art director and video producer possible for your budget.
Overall, if you want your brand to be contemporary, distinctive, expressive and memorable, then invest in where it matters at first glance – the visual language.
