I’ve liberated the term firebrand to define what I strongly believe is the secret sauce that separates quality brands from the chaff.
Firebrands are disrupters, trailblazers, starters, and stirrers; game changers who exist not just for their own cause but also for the cause of others. They’re white-hot, passionate, dedicated, intuitive and strongly empathetic.
They seek to carve their own path in business, society and beyond – and bring people on the journey with them. They’re convinced and convicted by their passion to change the world around them for good. They are legacy weavers and dream makers. When people sense, feel and experience the unwavering dedication within them, their brand conviction begins to spread like wildfire. That’s how firebrands explode.
To create your firebrand:
- Define your firebrand purpose – it’s found in what you’re naturally good at, what seems to flow from within you and what sets your soul on fire. Spend some time reflecting on what your naturally talent is, what people most come to you for as a leader, and what deeply excites you or conversely angers you to want to do something about it. Whether it’s a cause, a business, a product your purpose needs to be driven by
- Never underestimate the power of a good name, and setting up your good name, starts now. Meditate on Ambsdr’s Legacy Insights and make sure your headspace and business is ready for true legacy.
- Always stay consistent. Do not waver from your vision.' - Stay in your lane – don’t compare yourself with others, keep your eyes fixed on the prize.
- Understand your niche – make sure you know your brand well and invest in learning what’s at the cutting edge as much as you can.
- Study the market and forecast trends before they even occur.
- Rework your business model to meet the market where it’s at then transform it.
- Be true to your story (more on how to craft the best brand story is coming right up).
- Don’t expect anyone but yourself to work on making your firebrand a success. Many business owners I know have actually demanded that I deliver sales to them, when they’re not willing to pitch, call, knock on doors themselves. To think that your success will be handed to you by someone else is naïve, and downright lazy.
Do the hard work and only then will you uncover your passion for your brand AND be committed to going all the way to make it happen. Now that you know the foundations of a firebrand, map your vision.
