The Artful Brand

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World Class Insights for a World Class Venue

CASESTUDY: WORLD CLASS INSIGHTS FOR A WOLD CLASS VENUE

In 2020, we developed a world class branding and marketing strategy for Quay 7, a unique new multifunctional conferencing and event precinct located at the end of East Pier in the V&A Waterfront, Capetown, South Africa. 

The strategy involved positioning the best venue space in the Best City in the World (The Telegraph’s 2019 Travel Awards / UNESCO City of Design 2017) as a premier global conferencing and event venue by its uplifting image and broadening its appeal.

From reviewing its current branding and messaging, to recommendations for its website, advertising, social media, content and PR, we helped deliver value, reach and return on investment.