In April 2020, Neva Read, The Artful Brand’s founder, was so pumped to chat with Andrew Pitchford from Excite Media, about the future of brands.
In a nutshell, Neva waxed lyrical about the future of brands and how, if 2020 has taught us anything, it’s that the world sorely needs outcomes focused on enabling society-wide health, food, financial, life and even mental security. Outcomes designed with a long term, endurance perspective. We need future-proofed brands that leverage accelerating technologies and thinking that transforms communities, businesses and our future, using the wisdom that is invested in each other, our world and the truth.
“It's my passion and heart to see businesses fluidly transform in this season into agile, wise, smart and future proofed brands, able to withstand crisis, turbulence and the storms life throws our way.” - Neva Read.