“If values do not affect daily life, they are not values.” - Marty St. George
Your brand values underpin your purpose as a business. They form the pillars of your true north purpose and give you tangible concepts to hang any measurements or results against.
As an example, Ambsdr’s values, based on our true north purpose (“accelerating the world’s brand intelligence to create great legacies that impact the world for good”) are:
Accelerating Brand Intelligence - The Amsdr brand strives to advance the appreciation of brand intelligence and insight with a view to create an army of legacy makers and dream makers.
Accelerating Legacy Building - At Ambsdr, sharing our brand intelligence, insights and knowledge is about creating long-term impact. Our programs and training is created with careful consultation, continual innovation, learning and growth.
Accelerating Wisdom – Ambsdr is all about pointing people to wisdom – knowledge with action that preserves the best of our world today while carving out new horizons.
Accelerating Excellence – At Ambsdr, we’re committed to bringing our best at all times, and encouraging the best in others by, truly loving what we do … and it shows.
Accelerating Service - The Ambsdr approach is one of genuine care, commitment and accountability; our service is based on what we preach – passion, commitment, consistency, flair, fun and shared engagement with our clients, customers, stakeholders and dearest friends.
Craft your values knowing that they need to be actionable, measurable and quantifiable on a daily basis. For example, we demonstrate Ambsdr’s ‘Accelerating Wisdom’ value by sharing 1-2 daily insights and encouragement on social media and tracking how many people engage with the post. We also invite our followers and fans to submit questions about the wisdom we’ve shared and have a genuine discussion about it.
Over time, actioning your values results in growing loyalty from your audience as they begin to trust what you have to offer.
About The Artful Brand
The Artful Brand is an online platform that is shifting the narrative on how we show up in life. An adaptation away from the prevailing ‘performance’ mindset to an endurance perspective. Design your brand with intention, purpose, wisdom and empathy. Develop your marketing with strategic thinking. Future proof your reputation and deepen your legacy with wisdom.