“Reputation is the cornerstone of power. Through reputation alone you can win; once it slips, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen.” - Robert Greene.

2018/9 saw some of the world’s biggest businesses and leaders in crisis mode, scrambling to recover reputations shattered by scandal. From data breaches to fake news proliferation, sexual harassment allegations and  #twitterfails, the landscape was dotted with the victims of poorly managed brands and reputations.

Additionally, our highly social and online connected multiverse means that companies, brands, public personas and business leaders can no longer strongly control their brand and image.  

With a plethora of social media outlets and millions of voices scrambling to get heard, everyone - from brand novices to highly celebrated public figures - and every business with a public identity, needs to be brand intelligent. This means mapping your life destiny and brand journey strategically, protecting your reputation, creating a legacy and adding meaning to your business, career and community. It’s never been more urgent or necessary.

“There was a time and a place when it was good enough for leaders to deliver on financial performance, new products and innovative agendas, but that paradigm has changed. Social responsibility, employee responsibility and environmental responsibility—that’s 32% of the weight of reputation of any given CEO, ” Stephen Hahn-Griffiths (publisher of Global CEO RepTrak, a study of chief executive reputation.)

 Your brand and reputation is equal to your survival. It’s linked to your business endurance, income, career and success. However, in our highly competitive, technological and socially connected world, it takes blood, sweat and years to build a brand and its reputation, and sometimes seconds to lose it.

There’s only one person who’s the best advocate and ultimate keeper of your destiny. You. You are your own best personal ambassador. More importantly, you should never put your reputation or brand entirely in the hands of others. It should be firmly in yours.

The Artful Brand’s vision is to empower brand leaders to design their own destiny, manage their own reputation, and accelerate their life intelligence in order to create great legacies that impact the world for good.

The Artful Brand’s achieves that by inspiring and encouraging business leaders and brand owners – from novices to luminaries – to invest in safeguarding their future. The Artful Brand provides powerful destiny discovery strategies, brand intelligence, legacy insights and reputation management wisdom. It’s been is created for firebrands – leaders, entrepreneurs, entertainers, champions, key opinion leaders, executives, professionals and even politicians and diplomats keen to protect their brand, carve out their own path and leave an enduring legacy. 

“They’re too many leaders confusing fame for reputation. They’re not the same. The first is fleeting, the latter follows you for life. I wanted to distill all the wisdom and insights I’ve gleaned over the years into meaningful, impactful, legacy building strategies that would shift the paradigm on brand and reputation management.” — Neva Read, The Artful Brand’s founder. 

 Built With Wisdom

Using proven principles based on decades of experience in the PR, brand and marketing fields, the brand mapping and legacy insights on The Artful Brand’s website are designed to be memorable and instantly applicable. Through the use of insights, examples, case studies and note taking, you will be empowered to learn and implement the strategies for yourself and/or your brand. Only YOU can do it. Only YOU are the ambassador of your brand.

What is The Artful Brand? 

The Artful Brand is your all-in-one destiny, brand, reputation and peak growth coaching destination from renowned brand strategist and consultant, Neva Read. Neva has worked with leading brands such as Google, Shiseido, Clinique and Nikon as well as leading CEOs, entertainers, entrepreneurs and disruptors to craft their brand and marketing strategies.

Full of features, insights and inspiration, The Artful Brand, was created to help you design a strong, happy and trusted public persona, grow your reputation, map your future legacy and conversely protect it.  

Based on years of experience gleaned from working with the world's top brands and personalities, this is the wisdom you need to help realise your future beyond mere success. Increase your potential, expand your influence and plan your business, career and legacy goals with the best intelligence possible for your brand success now and into the future.