In 2018, the US RepTrak 100, an annual study of corporate reputation in America, experienced an unprecedented and significant 3-point decline.

“For the first time in a long time, less than half of the U.S. population trusts corporations—that is core to why reputation didn’t recover much,” says Brad Hecht, senior managing director of the Americas at Reputation Institute. “Companies haven’t done enough to build trust, that benefit of the doubt that even when no one is looking, they will do the right thing.”

What it takes to build reputation is a balance of corporate responsibility and product innovation. “You have to have a holistic, 360-degree strategy,” Hecht says. “Only companies that do that will continue to build reputation ( which is closely linked to their influence and therefore sales).”

Crucially, our highly social and online connected multiverse means that companies, brands, public personas and business leaders can no longer strongly control their brand, reputation and image.  

With a plethora of social media outlets and millions of voices scrambling to get heard, everyone - from brand novices to highly celebrated public figures - and every business with a public identity, needs to be thinking more strategically to design the roadmap they desire and shrewdly avoid any pitfalls on that journey.

This means mapping your destiny and life journey carefully, protecting your reputation, creating a legacy and adding meaning to your business, career and community. It’s never been more urgent or necessary.

“There was a time and a place when it was good enough for leaders to deliver on financial performance, new products and innovative agendas, but that paradigm has changed. Social responsibility, employee responsibility and environmental responsibility—that’s 32% of the weight of reputation of any given CEO, ” Stephen Hahn-Griffiths (publisher of the Global CEO RepTrak, a study of chief executive reputation.)

More weight is also given to managing crises, and performing in your role as a leader / public personality with integrity and trust.

 Your brand and reputation is equal to your survival. It’s linked to your business endurance, income, career and success. However, in our highly competitive, technological and socially connected world, it takes blood, sweat and years to build a brand and its reputation, and sometimes seconds to lose it.

There’s only one person who’s the best advocate and ultimate keeper of your reputation. You. You are your own best personal ambassador. More importantly, you should never put your reputation or brand entirely in the hands of others. It should be firmly in yours.

 The Artful Brand’s vision is to empower everyone - those in and out of the public spotlight or in places of great leadership and responsibility - with wisdom and strategies to manage their own reputation and craft their own life design.  The Artful Brand’s goal is to accelerate brand design intelligence in order to create great legacies that impact the planet for good.

 The Artful Brand achieves that by inspiring and encouraging business leaders and brand owners – from novices to luminaries – to invest in safeguarding their future. 

Our team provides powerful destiny discovery wisdom, brand mapping intelligence, legacy insights and reputation management wisdom. We love working with firebrands – leaders, entrepreneurs, entertainers, champions, key opinion leaders, executives, professionals and even politicians and diplomats keen to protect their brand, carve out their own path and leave an enduring legacy. 

“The Artful Brand is committed to sharing insights and brand mapping strategies that will illuminate your journey and help you navigate the sometimes-hazardous path of building a brand.

They’re too many leaders and personalities confusing fame for reputation. They’re not the same. The first is fleeting, the latter follows you for life. I wanted to distill all the wisdom and insights I’ve gleaned over the years into a meaningful, impactful, legacy building offering that would shift the paradigm on destiny mapping, brand and reputation management.” — Neva Read, The Artful Brand’s founder. 

 Intrigued? Here’s a few more reasons why you’ll love The Artful Brand. 

The Artful Brand’s insights will give you:

·      Destiny Discovery - Powerful Inspiration to Unleash Your Ultimate Brand Desires

·       Firebrand Mapping - Insights and Coaching to Build A Standout Brand

·       Legacy Wisdom - How to Build Meaning and a Respected Legacy

·       Reputation Risk Management and Crisis Triage Advice

Built With Wisdom

Using proven principles based on decades of experience in the PR, brand and marketing fields, the destiny discovery, brand mapping and legacy insights shared by The Artful Brand are designed to be memorable and instantly applicable.

Through the use of insights, examples, case studies and note taking, you will be empowered to learn and implement the strategies for yourself and/or your brand. Only YOU can do it. Only YOU are the ambassador of your brand.

What is The Artful Brand? 

The Artful Brand is your all-in-one brand design, reputation mapping and legacy building agency founded by brand futurist and consultant, Neva Read.

Neva has worked with leading brands such as Google, Shiseido, Clinique and Nikon as well as leading CEOs, entertainers, entrepreneurs and disruptors to craft their brand and marketing strategies.

Based on years of experience gleaned from working with the world's top brands and personalities, Neva shared the wisdom you need to help realise your future beyond mere success. Increase your potential, expand your influence and plan your business, career and legacy goals with the best intelligence possible for your brand success now and into the future.